Architectural models are so important because they can highlight the features and utility of a planned structure in a way that a composite sketch or computer-generated image could never do. If you want to demonstrate how the windows of a building will allow light to filter through a space, a model is an ideal way to do so. If you want to be able to highlight all of the proportions of a building, as well as provide a detailed sense of scale, then a physical or digital 3D model is the most reliable means of achieving this. Both physical and digital models allow you to properly situate a project and communicate to stakeholders exactly how it will fit into its environment and serve its primary functions.
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